Final Fantasy XIV: Stormblood Campaign
At the peak of Square Enix’s release of their new expansion pack for Final Fantasy XIV: Stormblood, we were tasked to build buzz around the launch of the new patch leading up to E3. We targeted existing Final Fantasy fans, fans of the RPG genre, and new gamers to “Join Us for the Greater Good.” With a digital campaign through Square Enix's social media platforms and the integration of a philanthropic activation in collaboration with Red Cross we grew interest and awareness towards the launch of the game.
Client • Square Enix | Creative Director • Jeff Earhart | Sr. Art Director • Chris Cadiz
Producer • Mio Takahashi | Awards • Bronze Clio 2018
Client • Square Enix | Creative Director • Jeff Earhart | Sr. Art Director • Chris Cadiz
Producer • Mio Takahashi | Awards • Bronze Clio 2018
